Barn weddings are all the rage these days. Just check out our inspiration gallery and you’ll see why. Their unique, rustic feel creates a fun and intimate environment for a wedding day celebration. If you’re fortunate enough to own a property that can support events how do you go about renting it out? We’ve got some simple tips to help you maximize your reach.
Create a website that’s compatible with mobile devices
First of all, if you don’t have a web presence people are less likely to find you. The first thing people are going to do is search Google for “barn wedding venues in [your state/city]”. Secondly, remember your target audience… young brides and grooms. They will definitely want to scope out your venue online. If they find that you do exist but don’t have a web presence, they might overlook you completely. If you don’t have a website, contact us and we can put you in touch with someone who can help build a beautiful website in little time.
If you already have a website, did you know that mobile devices account for nearly 30% of all web traffic? That’s a significant chunk of people. And that statistic is growing rapidly. Do an experiment with me. Go visit your website right now on a mobile device and see what it looks like. Then try using the menu to navigate or filling out a form. If you didn’t like the experience, chances are your visitors using mobile devices won’t like it either. The sad part is some users will just get frustrated and leave. Maybe it costs you the customer, maybe it doesn’t. I’ve always said it’s better to be safe than sorry. Today, there’s no reason not to have your website optimized to look beautiful on any device. Your visitors expect it.
By the way, if you need a great web host I highly recommend Bluehost (affiliate link). It’s very affordable, the service is great, and the support is top notch.
List your venue with directories that reach your target audience
The more you can get your name out there the better. But you also need to be somewhat strategic and avoid spamming forums and blog comments. Here are some simple actions you can take right now.
- Pretend you’re a bride or groom searching for a venue. What would you type into the search bar to find what you’re looking for. Search for that. Then look at the first page of results and see what comes up. Take a look at the sites and determine if any of them would be an ideal place to share your venue. Repeat this a few times and generate a list of websites to focus on and get engaged. Don’t just go to post a link. Try to take part in the conversations on these sites and add value.
- Find venue directories websites, like Barn Wedding Central, and add your listing. Directories exist to provide value to those looking for certain things, so they are a good source of qualified traffic. Having your venue listed will increase your chances of getting found without you having to do much at all. If you haven’t already, add you listing to our site.
- Paid advertising – Consider marketing your venue on Facebook. Facebook allows you to create very VERY targeted ads to reach potential customers. For example, I created a couple adds recently to target newly engaged females, 25-34 years old, living in a particular zip code, with certain interests. Talk about targeted! That campaign, which was just a test for me to prove my theory, generated exactly the results I was looking for. All this to say, just try it out. You can spend as little or as much as you’d like and figure out what works best for you.
Be present on social media
Your target audience is likely active on social media, so why not give them a place to interact with you? But how do you chose when there are so many social networks out there? Should you tackle all of them at once? Those are all good questions and I’m glad you asked. Here’s are some basic tips to get you started in the right direction.
- Yes, there are many social networks out there, but don’t try to tackle all of them at once. Pick one and focus on it, make it great!
- Facebook is still king and for this particular niche (brides and grooms), it’s probably going to get you the most mileage. I’d start there by creating a Facebook page for your business/venue.
- Think outside of the box to get the word out about your Facebook page and don’t be shy to ask people to “Like” your page.
- Don’t forget to link to your Facebook page from your website, include it in your email signature, even add it to any printed materials.
- Once you feel like you’ve got a good handle on one social network, explore another. Instagram and Twitter are likely the next best places to be.
- Don’t let it go stagnant! Remember that for businesses, social media is a commitment. If you’re not going to post and engage with your audience consistently, you could be doing yourself a disservice. It could communicate to others that you don’t care or perhaps your venue isn’t active any longer.
Thanks for reading and I hope this has helped you in some way! Now it’s your turn. Let’s continue the conversation in the comments below. What are some things that you’ve done to get your venue noticed? Or if you have any questions about the tips and tricks above, I’d love to hear from you and will reply to every comment. Cheers!